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Day 3

December 9, 2021


SBCC Spotlight

  • Paritosh, Feeding from Far Initiative, India
  • JHU COVID Dashboard

Session 1

SBCC and Community Engagement

Format: Comms Talk

Moderator: Mandira Kalra Kalaan, SBCC Expert

  1. Using Radio Stations to engage with Local Communities during COVID-19 Crisis: Evidence from Bangladesh (Monjur Ahmed)
  2. Activating COVID-19 Vaccine Uptake through Effective SBCC in Asia (Madhu Kalra, Saleha Zahid)
  3. Using Digital Technologies for Systematic Community engagement: Learnings for Future RCCE Interventions (Remy Smida, Cary McCormick)

Session 2

Reaching out to Vulnerable Communities

Format: Oral Presentations

Moderator: Archana Kapoor, CEO SMART, India

  1. Reinforcing RCCE Efforts to Combat COVID-19 in Border Adjacent Communities in Khulna Region, Bangladesh (Umme Halima) PPT presentation available here
  2. ‘Pitching it right’: Bringing Communication and Health Expertise Together to Support Rohingya Refugees through the Covid-19 Pandemic (Arif Al Mamun, Khandokar Hasanul Banna) PPT presentation available here
  3. Communication Skilling empowered TB Affected Communities in India (Malaviya, S, Mohanty, S, Pandurangan, S, Kerketta, F And NP, Abhijith)
  4. Lessons of an RCCE Initiative in Internally Displaced Camps (IDPs) – Afghanistan (Farid Ahmad Rahmani & Parwana Hamdam)

Session 3

Fresh Insights

Format: Multimedia Showcase

Moderator: Nirmala Nair, Founder Director, Kaboom Social Impact, New Delhi, India

  1. Agility, Responsiveness and Timing make all the Difference: Learnings from a COVID-19 Prevention Multimedia Campaign in Nepal (Indra Dhoj Kshetri, Pooja Pandey Rana, Dipak Raj Sharma)
  2. Positive COVID-19 Hygiene Behaviour Change through Mass Campaigning in Pakistan (Narmeen Adeel, Waleed Ikram)
  3. Addressing Tribal Community’s Needs in Remote Areas through Contextualised RCCE Interventions in Chittagong, Bangladesh (Gita Rani Das, Madhuri Banerjee) PPT presentation available here

Session 4

Employing New Technologies

Format: Oral Presentations

Moderator: Ehtesham Abbas, Director Programs and Operations, Center for Communication Programs Pakistan

  1. Learning Tree Mobile-Application: Adapting to the New Normal in Pakistan (Ahmed Lodhi, Sobia Kazi)
  2. Mediating Transformation and Social Change with Vulnerable Communities through Immersive Way: Storytelling through AR/VR and Interactive Documentary in India (Dr. K.S.Kusuma, Pragati Paul)
  3. Pivoting to Social Media and Tele-counselling for Transformational Change during the Pandemic in Rajasthan, India (Syed Saad Ahmed)
  4. Empowering Vulnerable Communities to deal with the Impacts of COVID-19 through Audio-based Phone Communication: A case study by Gram Vaani Community Media in India (Aditeshwar Seth) PPT presentation available here

Session 5

Effective Implementation

Format: Oral Presentations

Moderator: Ragini Pasricha, Director, Content Strategy, BBC Media Action

  1. RCCE Best Practices Provide Evidence for Better COVID-19 Management in India (Apurvakumar Pandya, Pragya Lodha)
  2. Naya Qadam – A New Dawn in Pakistan (Maheen Dhanani) PPT presentation available here
  3. Pandemic and Lockdown: Enabling Media as a Credible Stakeholder against VAWG in India (Deepali Desai) PPT presentation available here

Session 6

Closer to the Community

Format: Oral Presentations

Moderator: Radharani Mitra, Global Creative Advisor, BBC Media Action

  1. Mobilising Communities for RCCE using Local Resources, India (Misbah Rashid, Arpana Sharma Singhal and Shruti Narula)
  2. Community Radios as Agents of Change: Study of a Campaign for inculcating CAB among Communities, India (Archana Kapoor, Nitika Kakkar, Aswathy Nair) PPT presentation available here
  3. Faith Leaders’ Engagement Strategy for RCCE in Rajasthan (Nisar Ahmad, Ms. Manjaree Pant, Ryaddin Ryad)
  4. How Aristotle helped in Reducing COVID-19 Related Stigma & Discrimination in Mumbai, India (Varsha Chanda, Harsha Mehta, Dr.K.Baviskar)

Session 7

Power of Audio-visuals and Animation

Format: Oral Presentations

Moderator: Shyamashree Das, Program Officer, Bill and Melinda Gates Foundation, India

  1. Experiences of Design and Development of ECCE Resource Book for Frontline Workers- Parwarish ke Champion (Champion of Caregiving) for Pre and Post COVID-19 Outreach Scenarios in India (Archna Kumar, Aparna Khanna, Vinita Bhargava, Shraddha Kapoor, Alka Malhotra, Sunisha Ahuja, Aparajita Chaudhary) PPT presentation available here
  2. Corona Super Villain Series: Visually Appealing Content overcomes Language and Socio-Cultural Barriers during a Public Health Emergency in Uttar Pradesh, India (Zafrin Chowdhury, Geetali Trivedi)

Session 8

Making Behaviours Stick

Format: Oral Presentations

Moderator: Dr. Neeru Johri, Head, Department of Communication Studies, Jagannath International Management School (JIMS), Delhi, India

  1. Covid-19 and Hygiene Habits: Factors Influencing Adherence and Sustainability of Newly Acquired Behaviours. A Qualitative Study from Delhi, India (Vibha Gupta, Dr. Sarita Anand)
  2. Behaviour is Another Vaccine – Reaching Young Girls on Vaccine Hesitancy Post Lockdown, Chennai, India (Sampath Muthuvelan, Jeevanandham Rajendran, Oyyavandhan Palaniyappan, Sugitra Jeevanandham)
  3. From Risk to Repeal, Communication in Pakistan (Muhammad Ihatsham Akram) PPT presentation available here

Session 9

Young & Local Stimuli

Format: Oral Presentations

Moderator: Alka Malhotra, Communication for Development Specialist, UNICEF, India Country Office

  1. Breaching the Digital Divide: Reaching Adolescents Where it Matters in India (Priyanka Kher, Saswati Chatterjee) PPT presentation available here
  2. Combatting Misinformation through Internet Literacy for Young People in India (Yashi Jain) PPT presentation available here
  3. Community Support Team (CST) Strategy proves Effective in Combating COVID-19 in Bangladesh (Sukumar Sarker, Zubair Shams, Joseph Johnson, Umme Salma Jahan Meena, Save the Children International, Save the Children US)
  4. NISHTHA Swasthya Vaani: An IVRS-based Social Listening Platform for RCCE Enhances Equity and Self-reliance in India (Priyanka Shah, Krithika Murali, Dr. Jyoti Benawri, Nagappa V.H, Anand Bairagi)

Closing Plenary